According to research by strategists at leading U.S investment bank, JPMorgan Chase, retail traders are flocking to buy Bitcoin from mainstream fintech firms.
JPMorgan’s data suggests that retail investors have purchased more than 187,000 Bitcoin this quarter using PayPal and Square.
Retail investors are even out-buying institutions, with JPMorgan’s analysts estimating institutions have purchased 173,000 BTC over the same period.
JP Morgan has analyzed fund flows from retail platforms and institutional vehicles such as the Chicago Mercantile Exchange, as well as announcements from large funds on BTC purchases to inform its findings.
Senior market analyst at Oanda Corp, Ed Moya, attributed the retail activity to social media, the current NFT craze, and stimulus payouts. He told Bloomberg:
“Now, with the Reddit-fueled meme stock craze cooling and novelties such as digital artwork setting records, retail traders — some now armed with $1,400 stimulus checks — are taking control.”
Brian Vendig, president of MJP Wealth Advisors, suggested retail demand has been driven by fear of missing out (FOMO) following the recent wave of institutional investment into Bitcoin.
Data from crypto market aggregator, Glassnode, appears to confirm that retail investors have well and truly arrived. On March 15, Glassnode noted an entities net growth spike in 2021 adding:
“This is a strong indication that new retail investors have been entering the space.”